Depending on the type of information needed, the population of interest, and budgetary capabilities, Ford Research Group will design and execute both qualitative and quantitative research studies:Ford Research Group adheres to the strictest rules of ethical conduct as set forth by the survey research industry.
- In-depth interviews
- Intercept interviews
- Focus groups
- Telephone surveys
- Mail surveys
- Web/Internet surveys
- Content analysis
- Mystery shopping
- Competitive analysis